Who is the free-from consumer and what do they really want? What are the trends and desires across genders and generations? As the growth of free-from is predicted to continue (Mintel forecast the free-from market to grow by 50% between 2014 and 2019), and with 65% of the UK population buying from the free-from category, this seminar will explore new trends and share new insight into the consumer base behind the growth of the free-from category.
Chair: Allene Bruce, Director, New Nutrition Business
|10.30 - 10.50||
The growing gap between knowing and doing: why as consumers we know more than ever before about health and diet but take no more action
|10.50 - 11.10||
What is each generation looking for in free-from?
Suzanne Robinson, Managing Director, Happen UK
|11.10 - 11.30||
Key food and health trends and what they mean for free-from
Allene Bruce, Director, New Nutrition Business
|11.30 - 11.50||
How to engage with the free-from consumer in a relevant & emotional way
Karen Fewell, Founder and Director of Food Marketing, Digital Blonde
|11.50 - 12.00||Question & Answer Session|