Who is the free-from consumer and what do they really want? What are the trends and desires across genders and generations? As the growth of free-from is predicted to continue (Mintel forecast the free-from market to grow by 50% between 2014 and 2019), and with 65% of the UK population buying from the free-from category, this seminar will explore new trends and share new insight into the consumer base behind the growth of the free-from category.

Chair: Allene Bruce, Director, New Nutrition Business

10.30 - 10.50

The growing gap between knowing and doing: why as consumers we know more than ever before about health and diet but take no more action

Ian Hext, Managing Director, Future Thinking & Catherine Elms, Senior Research Director, Future Thinking

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10.50 - 11.10

What is each generation looking for in free-from? 

Suzanne Robinson, Managing Director, Happen UK

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11.10 - 11.30

Key food and health trends and what they mean for free-from

Allene Bruce, Director, New Nutrition Business

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11.30 - 11.50

How to engage with the free-from consumer in a relevant & emotional way

Karen Fewell, Founder and Director of Food Marketing, Digital Blonde

11.50 - 12.00 Question & Answer Session


Back to Free-from, allergy and intolerance

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