As consumer trends emerge and change at a rapid rate, so too do the products they crave. What are the categories which are exhibiting the strongest growth? And, how can product innovation harness the power of consumer demand?

Chair: Ged Futter, Director, Innovative Retailing Solutions

11.00 - 11.20

What is driving growth in free-from and where are we seeing greatest demand?

Amirah Ashouri, Research Manager, MMR Research

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11.20 - 11.40

Challenges with meeting consumer demand for sugar reduced products

Carole Bingley, Senior Associate Principal Scientist, Reading Scientific Services Ltd

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11.40 - 12.00

Keeping product information relevant in response to consumer demand: from what’s not in your food to what is

Andrea Launay, Market Analyst, Innova Market Insights

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12.00 - 12.30

Buyer panel: who are the consumers of the future, what is important to them and what does this mean for purchasing?

Kash Khera, Simply Fresh

Kate Bull, Executive Director of Retail, Royal Voluntary Service

Amirah Ashouri, Research Manager, MMR Research

Felix Atkin, VP Business Development, Spoon Guru


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