This seminar assesses the relationship between media and the growth in the free-from category. Speakers will investigate the role of mainstream media and social media in driving consumer demand for free-from and how it influences purchasing power.

Chair:  Simon Winch, Chief Executive, Veganuary

14.00 – 14.20

Free-from - so far and no further

Tony Wardle, Associate Director & Editor, Viva!life

14.20 – 14.40

Investigation into free-from across social media

David Street, Marketing Manager, Knighton Foods

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14.40 – 15.00

Free-from: your start-up’s perfect PR platform

Charlotte Moore, PR Specialist for Food Start-Ups, Smoothie PR

15.00 – 15.15

Case study: removing the stigma surrounding lactose-free in the Nordics

Dr Kevin Deegan, Consumer Insight Manager, Valio

15.15– 15.30 Question & Answer Session


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