From the baby boomers’ penchant for indulgence to millennials’ concern with convenience, staying ahead of the consumer demand curve is an essential part of remaining competitive. With technology changing the goal posts daily, the food and drink industry is developing at a rapid rate. Who are the consumers of tomorrow? What will their relationship be with food, drink and technology? And, how can producers benefit from emerging market trends?

Chair: Mariëtte Abrahams, Consultant, Mariette Abrahams Consulting

10.45 - 11.05

Understanding the role played by sustainability for consumers of today and beyond: how changing motivations and social norms are transforming the marketplace

Andy Green, Certification Sales Manager, Exova

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11.05 – 11.30

Prioritising convenience, meaning and instant gratification: meeting the demands of the ‘need it now’ generation

Michael Freedman, Senior Shopper Insight Manager, IGD

11.30 – 11.50 

How big data and personalisation can nudge a customer’s purchasing decision 

Mike Davis, Senior Channel and Innovation Manager, Sainsbury's

11.50 – 12.15

Millennials’ preferences in food and beverages: what they really think based on what they say and do online

Sarah Flagg, Senior Analyst and Senior Account Executive, CBD Marketing

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