Sugar continues to dominate column inches. It could be said that health bloggers and consumer forums exert even more influence on consumers than food scientists and nutritionists. What is the real capacity of social media to influence public health? And, can that message be successfully managed by industry experts?

Chair:  Dr Clare Llewellyn, Lecturer in Behavioural Obesity Research, University College London and Lead, London Regional Group, Association for the Study of Obesity

12.30 – 13.00

Examining the role of social media in listening to and communicating with customers: using social analytics to understand and influence consumer health choices

Peter Fairfax, Senior Research Analyst, Brandwatch

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13.00 – 13.30

Using the media to influence change: successfully engaging industry in reformulation

Kawther Hashem, Nutritionist and Researcher, Action on Sugar

13.30 – 14.00

Determining the role of the food and drink industry in communicating facts about sugar

Sian Porter, Spokesperson and Consultant Dietitian to British Fruit Juice Association

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