The 2017 Budget reduced its forecast revenue from the Soft Drinks Industry Levy, reflecting considerable progress in sugar reduction thanks to swift industry action. How has this impressive reduction been achieved? How much scope is there left for further decreasing sugar levels? 

Chair: Gavin Partington, Director General, British Soft Drinks Association

16.00 - 16.20

Case study: reducing sugar content by 50% across added sugar drinks and developing zero/low calorie alternatives

Dr Naomi Grant, R&D Director GB&I, Lucozade Ribena Suntory

16.20 - 16.40

Case study of sugar reduction at Danone: Volvic Juiced Water

Tom Hickton, Volvic UK Brand Lead, Danone Waters

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16.40 - 17.00

Panel discussion: engaging consumers in lower-sugar options: looking beyond taxation

Dr Naomi Grant, R&D Director GB&I, Lucozade Ribena Suntory

Tom Hickton, Volvic UK Brand Lead, Danone Waters

Dominic Watkins, Partner, Global Regulatory Compliance & Investigations, DWF LLP

 

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