Done well, personalisation allows you to increase the effectiveness of your communication by becoming relevant to every individual. But what does good look like? And, how can you seamlessly integrate it into your marketing strategy, ensuring you get the right message to the right person at the right time? 

Chair:  Shaun Jones, Founder, Prototipe

15.00 – 15.30

Exploring the latest trends and tools in personalisation

Rukmini Gupte, Senior Consultant, Healthy Marketing Team

15.30 – 16.00

Understanding your customer: how do they want to interact with personalised brands and retailers?

Shaun Jones, Founder, Prototipe

16.00 – 16.30

Harnessing customer behaviour insights to develop customised loyalty, and content across multi channels

Rory Knighton, Head of Digital & Stuff, Eleven Drinks

 

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