Done well, personalisation allows you to increase the effectiveness of your communication by becoming relevant to every individual. But what does good look like? And, how can you seamlessly integrate it into your marketing strategy, ensuring you get the right message to the right person at the right time?
Chair: Shaun Jones, Founder, Prototipe
|15.00 – 15.30||
Exploring the latest trends and tools in personalisation
Rukmini Gupte, Senior Consultant, Healthy Marketing Team
|15.30 – 16.00||
Understanding your customer: how do they want to interact with personalised brands and retailers?
Shaun Jones, Founder, Prototipe
|16.00 – 16.30||
Harnessing customer behaviour insights to develop customised loyalty, and content across multi channels
Rory Knighton, Head of Digital & Stuff, Eleven Drinks