Nutritional labelling and packaging visuals play an ever more increasing role in consumers’ decision-making process about their food choice. This session will explore the developments in food labelling and the role of packaging design in influencing portion size and ‘better for you’ food.

Chair: Duncan Stephenson, Director of External Affairs, Royal Society for Public Health

12.45 - 13.15

Panel discussion: what is the future for package labelling?

Katharine Jenner, Campaign Director, Action on Sugar

Tam Fry, Spokesperson, National Obesity Forum

Ron Cregan, Founder, Endangered Species

Kate Halliwell, Nutrition and Health Manager, Food and Drink Federation

13.15 - 13.45

Beyond the label: design’s role in influencing portion size and understanding of nutrition 

Prof Dr. Bernd Weber, Acting Director Centre for Economics and Neuroscience, Bonn University

13.45 – 14.15 

Case Study: exploring a brand’s design approach to promote healthy food choice and sugar reduction

Chris White, CEO, This Way Up

Steve McDonagh, Sales & Marketing Coordinator, GM Marketing Ltd, and Owner of the Free’ist brand

 

Back to Packaging: innovating through design

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