Nutritional labelling and packaging visuals play an ever more increasing role in consumers’ decision-making process about their food choice. This session will explore the developments in food labelling and the role of packaging design in influencing portion size and ‘better for you’ food.
Chair: Duncan Stephenson, Director of External Affairs, Royal Society for Public Health
|12.45 - 13.15||
Panel discussion: what is the future for package labelling?
Katharine Jenner, Campaign Director, Action on Sugar
Tam Fry, Spokesperson, National Obesity Forum
Ron Cregan, Founder, Endangered Species
Kate Halliwell, Nutrition and Health Manager, Food and Drink Federation
|13.15 - 13.45||
Beyond the label: design’s role in influencing portion size and understanding of nutrition
Prof Dr. Bernd Weber, Acting Director Centre for Economics and Neuroscience, Bonn University
|13.45 – 14.15||
Case Study: exploring a brand’s design approach to promote healthy food choice and sugar reduction
Chris White, CEO, This Way Up
Steve McDonagh, Sales & Marketing Coordinator, GM Marketing Ltd, and Owner of the Free’ist brand