Understanding what motivates consumers to make dietary decisions is a powerful tool in the goal to change behaviours and encourage healthier choices. This seminar will examine the latest studies and research into consumer behaviour and how this can be translated into positive action.

Chair: David Evans, Director, The Campaign Company

16.00 – 16.20

How we’ve created an obesogenic environment

Dan Parker, Chief Executive, Living Loud

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16.20 – 16.40

Latest research findings on making health habitual: the psychology of habit formation

Judith Fortmann, Research Assistant, Research Department of Behavioural Science and Health, University College London

16.40 – 17.00

Healthy choices: why psychology and the brain play a vital role

Rachel Evans, PhD Student, University of Sheffield

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