Our brains become highly personalised after birth due to the development of unique configurations of connections between the brain cells, personalising it into a ‘mind’ that is in constant dialogue with the environment. Today, the digital technologies impact on every sector of our professional and private lives. How will our culture and life-style adapt to a premium on the arguable features of a screen–based mentality, such as a craving for sensation, short attention span and diminished conceptual frameworks?

In this lecture, Susan will consider two key areas, brand positioning of foods to the consumer and fostering creative thought in the workforce.


Host: Timandra Harkness, Writer and Broadcaster

13.00 - 14.00 Baroness Susan Greenfield, Professor of Pharmacology, University of Oxford University; leading neuroscientist, writer, and broadcaster.

 

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