According to the World Health Organisation, the proportion of people aged over 60 is growing faster than any age group. Whilst millennials and generation z must not be ignored and present unique opportunities, tapping into the cash rich and increasingly health conscious baby boomer is becoming more of a focus for many brands. This session will explore how to engage effectively with different consumer groups, their values and the packaging innovations driving product growth and development in the sector.

Chair:  Dr Rachel Cheatham, Founder & CEO, Foodscape Group

14.30 - 15.00

Connecting with the Baby Boomer generation: engaging with the health conscious, income disposable, older generation 

Scott Young, CEO, Perception Research Services

15.00 - 15.30

Crossing the line - The convergence of digital and physical brand worlds and what this could mean for the packaging design and innovation

Kelly Dawson, Design Strategy Manager, Kinneir Dufort

15.30 - 16.00

How will the Internet of Things change the consumer relationship with packaging  

Cameron Worth, Founder, SharpEnd


Back to Packaging: innovating through design

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