Consumers across all demographics are becoming more health conscious. With such interest in healthier living, what are the opportunities for brands? And, what are the distinct and effective ways that you communicate with each of these groups?

Chair: Tash Walker, Founder, The Mix

13.00 – 13.30

Marketing to the cash-rich, time-rich, health conscious baby boomers: formats, channels and language 

Pauline Robson, Managing Partner, Real World Insight, Mediacom

13.00 – 13.30

Appealing to the zeitgeist of the millennial: understanding what values are driving their food consumption decisions 

Ed Hayes, Head of Planning, Bloom London

14.00 – 14.30

Designing for a New Generation: distilling the key principles that will help you engage with Gen Real (aka Gen Z) through design, innovation and communication

Bella Towse, Creative Strategist, Bulletproof

 

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