The competition in ‘better for you’ food and drink continues to grow. Both challenger and icon brands must differentiate and innovate to stand out both in store and online. This session will explore how challenger brands are raising the bar in packaging design and brand experience to drive sales. Our panel of design and retail experts will discuss how icon brands are using unconscious cues to their advantage and evolving to ensure they continue to connect with today’s health conscious consumer.

Chair:  Martin Wood, Head of Strategic Insight - Retail, IRI

12.45 - 13.05

Understanding shopper behaviour both in store and online

Martin Wood, Head of Strategic Insight - Retail, IRI

13.05 - 13.25

Case study of Ugly Drinks

Hugh Thomas, Co-CEO & Co-Founder, Ugly Drinks

13.25 – 13.45

Case study of Pip & Nut

Pippa Murray, Founder & Chief Squirrel, Pip & Nut

13.45 – 14.05

Good just got exciting - how to deliver healthy snacking in retail

Derek Johnston (DJ), Co-Founder and Strategy Director, Family (and friends) Branding

Ellie Edwards, graze.com

Alice Steele, graze.com

14.05 – 14.15 Question and answer session

 

Back to Packaging: innovating through design

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