In the world of marketing, content is king.  If you create the right content, consumers will actively choose to spend time with your brand. What are the effective ways to create immersive content that connect with your customer and allow them to build a stronger relationship with your brand? How can brands leverage the opportunities provided through innovative content marketing?

Chair:  Jonathan Bannister, Strategy Director, Make Happy

11.00 – 11.25

Building an agency around product – an approach to building a brand with creativity as the starting point?

Andrew Walker, Founder, TEA REX

11.25 – 11.50

The power of digital storytelling to build authenticity and grow your brand

James Read, Founder, Giant Peach

11.50 – 12.10

Communicating the value chain: how consumer needs influence ingredient marketing

Catherine Keogh, VP for Strategic Marketing and Business Planning, Kerry Taste & Nutrition Europe

12.10 – 12.30

Maximising the potential of user generated content and harnessing the power of the influencer

Karen Fewell, Founder and Director of Food Marketing, Digital Blonde

 

Back to Marketing matters

Sign up to Table Talk - the Food Matters Live weekly newsletter

Receive the latest news, views and insight from the world of food, health and nutrition.