In the world of marketing, content is king. If you create the right content, consumers will actively choose to spend time with your brand. What are the effective ways to create immersive content that connect with your customer and allow them to build a stronger relationship with your brand? How can brands leverage the opportunities provided through innovative content marketing?
Chair: Jonathan Bannister, Strategy Director, Make Happy
|11.00 – 11.25||
Building an agency around product – an approach to building a brand with creativity as the starting point?
Andrew Walker, Founder, TEA REX
|11.25 – 11.50||
The power of digital storytelling to build authenticity and grow your brand
James Read, Founder, Giant Peach
|11.50 – 12.10||
Communicating the value chain: how consumer needs influence ingredient marketing
Catherine Keogh, VP for Strategic Marketing and Business Planning, Kerry Taste & Nutrition Europe
|12.10 – 12.30||
Maximising the potential of user generated content and harnessing the power of the influencer
Karen Fewell, Founder and Director of Food Marketing, Digital Blonde