New entrants continue to disrupt the food and drink industry creating a crowded market. What do buyers value and look for in new brands and product development? What role does marketing and brand management play in influencing their buying decisions? How can brands influence consumers and drive demand?

Chair: Adrian Beale, Co-Director, Buckley & Beale

15.00 – 15.30

Driving demand: the essential checklist to ensuring maximum exposure to new customers and potential buyers

Jim O'Brien, Co-Founder, Greedy Goat

15.30 – 16.00

Case study: lessons from Ugly Drinks: moving from a small business to supplying multi retailers and in food service

Joe Benn, Co Founder, Ugly Drinks

16.00 – 16.30

Panel - Strengthening your appeal: understanding what buyers are looking for in brands 

Al Overton, Head of Buying, Planet Organic

James Bailey, Buying Director - Packaged Goods, Sainsburys


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