Despite huge efforts being made in reformulation and new product development to create healthier products, the temptation of fast food and sugary treats remains. What can be done to educate consumers on the risks associated with certain eating habits? And, how can the food industry work together to promote healthier choices? 

Chair: Jamie Blackshaw, Team Leader: Obesity and Healthy Weight, Health and Wellbeing, Public Health England

14.30 – 14.50

Tackling obesity at community level: case study of successful local partnerships and projects 

Jo Ralling, Director, Sugar Smart Campaign

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14.50 – 15.10

Case study demonstrating proven results encouraging customers to make healthier food choices

Felix Tanzer, Director, J.F. Rabbit

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15.10 – 15.30

Examining the socioeconomic and cultural factors influencing food decisions: understanding and overcoming barriers to behaviour change

Dr Georgina Cairns, Independent Consultant in Public Health Policy and Behaviour Change

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15.30 – 15.50

Sin tax in food and drink: strategies, outcomes and lessons from the UK and beyond

Sara Petersson, Nutrition Analyst, Euromonitor International

15.50 – 16.00 Question and answer session


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