The power of design remains in its ability to speak to the subconscious as well as the conscious part of our brain, crucial for how consumers make their purchasing decisions. A growing number of brands are investing in neuroscience to understand how to influence consumer perception on brand value, taste and appeal across bricks and mortar and online. This session explores the latest thinking shaping packaging design and how it can be used to enhance brand values that engage more meaningfully with consumers.

Chair: Simon Harrop, CEO, Simon Harrop and Partners

11.00 - 11.30

How learnings from neuroscience can enhance packaging design

Chris Peach, Head of Packaging & Design, Walnut Unlimited

11.30 - 12.00 

Exploring how packaging design and structure can influence the taste and texture of food: understanding the latest developments in neuroscience

Pauline Foster, Managing Director, Foster and Brown Research Limited

12.00 - 12.30

Panel discussion: exploring the latest packaging innovations through neuroscience

Chris Peach, Head of Packaging & Design, Walnut Unlimited

Pauline Foster, Managing Director, Foster and Brown Research Limited

Paul Jenkins, Founder, ThePackHub

 

Back to Packaging: innovating through design

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