New entrants continue to disrupt the food and drink industry creating a crowded market. How can brands influence consumers and drive demand? What do buyers value and look for in new brands and product development? And, what role does marketing and brand management play in influencing their buying decisions?
Chair: Adrian Beale, Co-Director, Buckley & Beale
|13.00 – 13.30||
Driving demand: the essential checklist to ensuring maximum exposure to new customers and potential buyers
Jim O'Brien, Co-Founder, Greedy Goat
|13.30 – 14.00||Session to be confirmed|
|14.00 – 14.30||
What is a buyer looking for?
Chris Whittaker, Former Buyer, Waitrose