New entrants continue to disrupt the food and drink industry creating a crowded market. How can brands influence consumers and drive demand? What do buyers value and look for in new brands and product development? And, what role does marketing and brand management play in influencing their buying decisions?

Chair: Adrian Beale, Co-Director, Buckley & Beale

13.00 – 13.30

Driving demand: the essential checklist to ensuring maximum exposure to new customers and potential buyers

Jim O'Brien, Co-Founder, Greedy Goat

13.30 – 14.00 Session to be confirmed
14.00 – 14.30

What is a buyer looking for?

Chris Whittaker, Former Buyer, Waitrose

 

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