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Neuromarketing offers invaluable opportunities for marketeers to connect with and influence consumer decision-making and product perception. What are the latest developments in the field of neuromarketing and how can they be used to create brand advantage?

Chair: Chris Peach, Head of Packaging & Design, Walnut Unlimited

14.30 – 15.00

Latest findings in neuromarketing and how these are being used to influence consumer understanding and decision-making

Dr Tim Holmes, Director of Research and Development, Acuity Intelligence

15.00 – 15.30

Case Study: Valio

Dr Kevin Deegan, Consumer Insight Manager, Valio

15.30 – 16.00

Panel discussion – Neuro-marketing across a campaign using a multi platform approach

Dr Tim Holmes, Director of Research and Development, Acuity Intelligence

Dr Kevin Deegan, Consumer Insight Manager, Valio

Dr Andy Myers, The Ginger Nut, Walnut Unlimited

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