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Much research solidifies design’s role as an powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge role in consumer’s decision-making. This session will look at how brands use visual, structural and functional design to change behaviour and empower healthier food choice.

Chair: Michael Pagan, Associate Director – Strategy & Planning, Decide

14.30 - 15.00

A guide to understanding your brand and communicating benefits in the health food sector

Anthony Biles, Creative Director, Biles Hendry

15.00 - 15.30

Packaging as an agent for behaviour change case study

Laura Petrauskaite, Brand Manager, Little Miracles International

15:30 - 16:00

Packaging as an agent for behaviour change case study

Charlotte Tisdall, Marketing Director, Little Dish

Mike Beauchamp, Associate Creative Director: 3D & Experiential, Pearlfisher

 

Back to Packaging: innovating through design

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