Food Matters Live 2020, 13-14 October, virtual event

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The sports nutrition category remains one of the fastest growing areas of the food and drink industry as it moves further and further into the mainstream. The global sports nutrition market is expected to witness significant growth and reach $44 billion by 2021 (Allied Market Research). This is in part due to the widespread adoption of healthier lifestyles and an increase in mainstream foods becoming “sportified”. This offers a wealth of opportunities for the food and drink sector targeting a broader consumer group which includes the sports enthusiast and the active consumer. How is the active nutrition category going to evolve going forward? What can active lifestyle consumers learn from elite athletes? As the active health-conscious consumer increasingly demands more sustainable, natural and clean label products, what will be the next generation dairy-alternative protein ingredients? Or will dairy proteins continue to focus in NPD?