As health, wellness and social responsibility moves up the consumer agenda and regulatory pressure around sugar reduction, GDPR and childhood obesity increases, this seminar will help brands and agencies navigate the new landscape and stay ahead of the latest marketing trends. In facing these challenges and capitalising on the opportunities, disruptive start-ups are setting the pace for innovation, while established brands respond with new and exciting entrepreneurial approaches. And as technology continues to redefine content, learn from expert speakers who will explore how marketing and brand managers can carve out opportunities to create meaningful connections with consumers, deliver an exciting sensory experience and make their product stand out from the crowd.
Tuesday 20 November
|11:00 - 12:30||Reformulating with purpose: the rise of mindfulness in consumer choices|
|13:00 - 14:30||Aligning content marketing and social media strategies for a new generation of consumer|
|15:00 - 16:30||A new era of personalisation|