Food Matters Live 2020, 13-14 October, virtual event


As sustainability, wellness and convenience continue to drive change and dominate the consumer agenda, this seminar will help brands and agencies stay ahead of the latest marketing trends and on top of shifting consumer attitudes, behaviours and lifestyles. Learn from expert speakers who will explore how mindful impact is influencing brand narratives, how social media and influencer marketing can be harnessed to create experiences that drive genuine engagement and what food and drink brands are doing to reinforce trust and transparency. Along with insights into buyer mentality and motivation and what it takes to stand out from the crowd, speakers will consider the mainstreaming of alternative proteins, latest wellness innovations and consumer appetite for change.