As sustainability, wellness and convenience continue to drive change and dominate the consumer agenda, this seminar will help brands and agencies stay ahead of the latest marketing trends and on top of shifting consumer attitudes, behaviours and lifestyles. Learn from expert speakers who will explore how mindful impact is influencing brand narratives, how social media and influencer marketing can be harnessed to create experiences that drive genuine engagement and what food and drink brands are doing to reinforce trust and transparency. Along with insights into buyer mentality and motivation and what it takes to stand out from the crowd, speakers will consider the mainstreaming of alternative proteins, latest wellness innovations and consumer appetite for change.
Tuesday 19 November
Wednesday 20 November
|10:30 - 12:00||Consumer insights: keeping on top of shifting consumer attitudes, behaviours and lifestyles|
|12:15 - 13:45||Mainstreaming alternative proteins|
|14:00 - 15:30||Staying ahead of the latest wellness trends|
|15:45 - 17:15||Taking healthy convenience to the next level|