Tuesday 13th March 2018

The UK is a high-value food and beverage market with a large customer pool. The UK is also home to many blue-chip food and beverage manufacturers requiring high quality, cutting-edge ingredients.

This Industry Briefing highlighted how Danish companies can not only break into this lucrative space, but (more importantly) thrive in the highly competitive UK market. 

Intellectual Property law firm Mathys & Squire joined industry experts (EBS, Giant Peach) and UK government representatives (Public Health England, Department for International Trade) to provide guidance on:

  •          establishing a foothold in the UK market;
  •          current trends and regulations;
  •          gaining an edge over established competitors; and
  •          avoiding commercial pitfalls.


David HobsonUsing IP to Your Commercial Advantage


Hans Monberg - Breaking into the high value UK Food & Beverage Market


James ReadBreaking into the high value UK Food & Beverage Market



Jamie Methuen, Senior Business Development Manager, Public Health England

Jamie is based in Bristol representing the Health Improvement Directorate across the country and internationally, and is responsible for helping the directorate  identify external income opportunities and develop propositions to meet market needs.  Day to day, he is involved in commercial strategy, intellectual property management, customer negotiation and contract management.

Jamie has an MSc in Air Transport Planning from Loughborough University and spent the early part of his career developing regional airline services between the South West and North East. He gained experience in business development while working in medical devices, healthcare and defence companies including GSK, Smith & Nephew, Johnson & Johnson, and Airbus.

He joined the NHS as a business development manager in 2009 and following a secondment to  PHE in 2014 has been with the business development team since June 2015.

Martin Maclean, Partner, Mathys & Squire

Martin has been providing IP advice to the food and drink industry for over 15 years, with clients ranging from household names such as PepsiCo, Quaker Oats, and Warburtons, through to SMEs and start-ups. Examples of technical subject-matter include granola and snack-foods,  colour-stabilised drinks, corn milling and puffed grain processes, low-cal naturally-sweetened drinks, and sterol-fortified beverages.

David Hobson, Managing Associate, Mathys & Squire

David works with UK and overseas clients protecting their food, beverage, and packaging inventions.  David has represented some of Europe’s biggest food and food ingredient companies, including Warburtons, DuPont Nutrition Biosciences, and Plant Biosciences.  Much of David’s patent work has focused around enzyme biotechnology, including its application in the food and pharmaceutical industries.  He has also represented clients specialising in the field of probiotics, prebiotics, and food supplements. 

James Read, Founder, Giant Peach

Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside. James is a passionate entrepreneur with a wealth of creative and technical knowledge, he leads his team with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability at it's core.

Giant Peach deliver website projects that generate results, working with brands that already do good things the Giant Peach team use their expertise in all things digital to help their clients make an even bigger difference.

Martin Williams, Managing Director, European Business Solutions

Martin Williams has been working with foreign owned companies in the UK for over 30 years. In 1991 he developed the concept of European Business Solutions (EBS) which provides administrative and operational support exclusively to foreign businesses setting up their UK presence.

Martin is a Chartered Accountant and has spent his working life in marketing and sales orientated businesses. He has a deep practical understanding of the issues which face companies setting up in the UK market, and can suggest realistic and cost-effective solutions.

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