Food Matters Live hosted a half day industry briefing in association with Giant Peach. Speakers at this event provided insight into how to build a brand identity, how to create and develop a proposition for the multiple retailers and passed on their experience in how to grow and develop a food and drink businesses.
Wednesday 28th June, 3:00pm - 7:00pm
Jennifer Mazure, Purple Basil Ltd
James Read, Giant Peach
Rupert Holloway, Conkers Gin
Adam Curtis, MMR Research
Rachel Rowntree, Wide Eyed Owl
Rupert Holloway, Conker Gin
Rupert is a fresh face to the drinks industry. Prior to launching Conker Spirit, Dorset’s first gin distillery in April 2015, he worked as a chartered surveyor, a career that took him 7 years to train for, and yet had failed to evoke a smile for as long as he dared to remember. The decision to take the leap and work for himself came at the age of 29, when he had what he calls “an early midlife crisis,” and thought “I’ll be bitterly disappointed if I retire or die doing what I currently do for a living.” Now almost 2 years in, Conker Spirit has become a highly-regarded mainstay of the gin renaissance, winning multiple awards and national listings including River Cottage, Harvey Nichols and Fortnum & Masons.
Adam Curtis, MMR Research Worldwide
Adam has enjoyed a colourful career working with an eclectic mix of blue-chip clients across a many number of different sectors, and for the last five years has specialised in the food & drink industry. Adam is an award-winning researcher who passionately believes in the power of sensory branding to deliver innovation and NPD that’s right-first-time. Over the years Adam has presented at numerous conferences, been interviewed by the BBC, and had a number of articles published in the trade press, and is certainly someone that you can rely on for an honest opinion.
Rachel Rowntree, Naturya
Rachel has spent over 15 years working for large FMCG manufacturers covering sales and marketing roles across companies including Coca-Cola, Mars Confectionary and PepsiCo. She held senior roles which included multi million £ account management as well as designing & implementing sales and marketing strategies.
After leaving the corporate world 3 years ago she set up her own business using the knowledge gained to help entrepreneurs build their brand within the UK. Working across all sectors including Grocery, Health Food and Pharmaceutical, Rachel guides brand owners through the process of getting their products listed and selling successfully within the highly competitive UK market. With particular knowledge and success within the Holland & Barrett, building European brands and taking them to multimillion £ brands.
James Read, Founder, Giant Peach
Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside. James is a passionate entrepreneur with a wealth of creative and technical knowledge, he leads his team with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability at it's core.
Giant Peach deliver website projects that generate results, working with brands that already do good things the Giant Peach team use their expertise in all things digital to help their clients make an even bigger difference.
Jennifer Mazure, Purple Basil Ltd
Jennifer's time in retailing has afforded her extensive insight into the product value chain, from procurement to in-store delivery. With 12 years experience in the UK's largest supermarket chains Tesco plc and Sainsburys ltd, managing annual sales targets in excess of £500m Jennifer has a proven track record of analysing, improving and transforming the categories she is responsible for, whilst successfully managing stakeholder relationships. Through strategic negotiations and business planning she has been successful in driving through profitable sustainable growth with the worlds largest FMCG companies such as Kraft, Nestlé, Proctor&Gamble. Her experience sourcing product has extended across developed and emerging markets, including Asia, Africa & China and across various FMCG categories including grocery, fresh foods and non foods.