Food Matters Live 2020, 13-14 October, virtual event

With the 'better-for-you' and health categories in the food and drink sector set to continue to grow, Food Matters Live hosted their second industry briefing in conjunction with Food and Drink Wales. The briefing was designed to help provide guidance on how to innovate and develop your business, provide expert advice on export opportunities and outline how to form collaborations with research and academia. 

Wednesday 14th June, 10.00am - 4.00pm

Presentation downloads:

Katie Palmer
,  Sustainable Food Cities Co-ordinatior, Food Cardiff 
- Healthy Growth: Opportunities for the Food Industry in Wales

David Young,
 David Young Consultancy
- How to grown your business through export

Chris Price-Jones, 
Managing Director, BIC Innovation 
- Developing an R&D Strategy

- Nutritional enhancement workshop

Alex Rowberry
, Consumer Insight Director, Kantar Worldpanel


Paul Roberts, Operations Manager, Food Technology Centre, Coleg Menai
- Knowledge Transfer to the Food & Drink sector




Katie Palmer, Sustainable Food Cities Co-ordinator, Food Cardiff

Katie was appointed in her current role as Sustainable Food Cities Co-ordinator for Food Cardiff in April 2014 and is working in partnership with the public, private and third sectors to generate a fair and vibrant food economy in Cardiff. Under this programme, Cardiff has become one of the first UK first cities to be granted Sustainable Food City Status and has led on the development of the award winning School Holiday Enrichment Programme.

Katie spent six years on the Food Standards Agency’s Welsh Food Advisory Committee and was also previously a member of the Welsh Government’s Food and Drink Advisory Partnership overseeing the development of the Food for Wales, Food from Wales Strategy.

She has a background in Food and Nutrition and also worked in Local Government as part of the Leader plus project in Monmouthshire to promote local food businesses. Katie began her career in the Food Industry working for Volac International Ltd where she was part of a team that developed a successful product range of dairy ingredients for international markets.

Katie has a First Class Honours degree in Biology, an MSc in Nutrition from Kings College London and has recently completed her MSc in Food Policy with distinction at City University. She was jointly awarded the prize for the “Best Dissertation” by the Worshipful Company of Cooks for her dissertation entitled: “Local level policy options for reducing diet-related health inequalities in Cardiff: Obesity as a case study”.

She is a member of the Wales Food and Drink Industry Board and the Wales Food Poverty Alliance.

Katie is passionate about making the connections between the academic world, policy makers and civil society so that real life challenges are met with tangible and sustainable solutions.


Paul Roberts, Operations Manager, Food Technology Centre, Coleg Menai

Paul Roberts BA (Hons), graduated from University of Glamorgan gaining a BA (Hons) in Business Studies. As part of the course he spent one year in industry in London.

Having graduated from University of Glamorgan, he worked for Marks and Spencer, Head Office, London as a buyer for textiles and then moved to store management within M&S.

In his current role at the Food Technology Centre Paul works very closely with the private sector and public bodies such as the Welsh Government.

The FTC is also a partner in Food Innovation Wales which is a strategic alliance between three established food centres in Wales that provide technical, practical and innovative support to the food sector

He has operationally managed several EU funded projects including Objective One, Interreg, RDP, Dyfodol and now Project HELIX alongside a significant pipeline of commercial income.

James Read, Founder, Giant Peach

Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside. James is a passionate entrepreneur with a wealth of creative and technical knowledge, he leads his team with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability at it's core.

Giant Peach deliver website projects that generate results, working with brands that already do good things the Giant Peach team use their expertise in all things digital to help their clients make an even bigger difference.

David Young, David Young Consulting

David started his food and drink career with Sainsbury's over 25 years ago, responsible for buying perishable foods, establishing strong relationships and dynamic sales growth, wanting a breadth of experience he moved to Booker where he was responsible for buying and innovation for fast moving chilled foods and the operational disciplines that go with this. Headhunted by the Cooperative to set up the team that created co-operative UK was his last major buying role – leaving there as Head of Buying Fruit, Vegetables and Horticulture. Moving to the other side of the desk and able to use his natural creativity David took on Senior Sales and Marketing roles with The Cheese Company, Parmalat, amelca and McCambridge Ltd establishing success in growing both brands and Private Label with all the major UK multiples, Foodservice, Wholesale and Export.

In the last 2 Years David has concentrated on using this wealth of experience in developing, coaching and helping smaller businesses in the Food and Drink sector to get started, find their focus, develop new ideas, strengthen their relationships and grow profitably.

Chris Price Jones, Managing Director, BIC innovation

Chris Price-Jones has a wide ranging business & industrial management background, from factory floor to group board level. He has worked for a number of blue chip companies such as Boots, Beechams, Cadbury and the Callard & Bowser group finishing his industrial career with Leaf group as a group board director for this major global food group.

Since becoming a director and co-owner of BIC Innovation Ltd, Chris has developed a number of innovation tools for assessing potential and realistic costs for innovation projects. The BIC “ICE” process is one of these tools: innovation commercialisation and exploitation. Chris is currently engaged in a wide number of food projects, such as NutriWales and Foodworks South West. These are encouraging and supporting companies to become more engaged with market making R&D led product development and ensuring that sound science is at the heart of food R&D.

Alex Rowberry, Cosumer Insight Director, Kantar WorldPanel

Alex Rowberry is a Consumer Insight Director in the Nutrition service at Kantar Worldpanel, which tracks the nutritional content of GB shopping baskets. He works closely with Government agencies, academic bodies and the food industry to deliver insight and identify key nutritional trends. Alex has worked in market research for the past 9 years.

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