Food Matters Live and Food and Drink Wales hosted a industry briefing on Monday 10th October to look at the opportunities facing food and drink companies in Wales, and how health, nutrition and changing consumer behaviour is driving change in the sector.

Breakout sessions provided invaluable insight into reformulation challenges as well as tips on how to access the retail and foodservice sectors.


Presentation downloads


Food and drink action plan:

presentation by David Morris, Deputy Head of Welsh Government Food Team


Dietary behaviour and its impact in Wales:

Judith John, Public Health Wales & Jessica Bearman, NHS Wales Shared Services Partnership


Tracking the nutritional content of Welsh shopping baskets:

presentation by Cathy Capelin, Kantar Worldpanel


How to get a slice of the healthy consumer pie:

presentation by Roz Sherman-Davies, Perspectif


Supplying UK retailers, what is important & how to get noticed:

presentation by Joanna Walker, Purple Basil


Retail Opportunities for emerging Welsh manufacturers:

presentation by Liz Tucker, Food Industry Nutritional & Regulatory Claims Consultant


A review of global food, health and nutrition policy:

presentation by Dr Ellen.W Evans, Food Industry Centre, Cardiff Metropolitan University


Developing an R&D strategy:

presentation by Chris Price-Jones, BIC Innovation/NutriWales




Chris Price Jones, Innovation Director, BIC innovation

Chris Price-Jones has a wide ranging business & industrial management background, from factory floor to group board level. He has worked for a number of blue chip companies such as Boots, Beechams, Cadbury and the Callard & Bowser group finishing his industrial career with Leaf group as a group board director for this major global food group. Since becoming a director and co-owner of BIC Innovation Ltd, Chris has developed a number of innovation tools for assessing potential and realistic costs for innovation projects. The BIC “ICE” process is one of these tools: innovation commercialisation and exploitation. Chris is currently engaged in a wide number of food projects, such as NutriWales and Foodworks South West. These are encouraging and supporting companies to become more engaged with market making R&D led product development and ensuring that sound science is at the heart of food R&D. 

Judith John, Consultant Dietitian in Public Health, Public Health Wales

Judith is the Consultant Dietitian in Public Health Wales with a remit to  work strategically with Public Health Wales and the Welsh Government in priority areas for Public Health Nutrition and Dietetics. 

She is working to support the Welsh Government to consider options for improving nutritional standards in care homes, and early years settings, is the Chair of  the All Wales Hospital Menu group and has led the development with Health Boards to implement the hospital food and nutrition standards. Another focus of her work  is food poverty and improving the workplace food environment.


Jessica Bearman, Lead Dietitian - Procurement, NHS Wales Shared Services Partnership

Jessica was the first dietitian to be appointed to NHS Wales Procurement Services following the recognition that optimizing the nutritional content of food procured by the NHS is fundamental to patient recovery. Jessica’s role focuses on supporting Health Boards and Trusts to meet Welsh Government Policies and Standards relating to food, health, nutrition and sustainability through taking a holistic approach to food procurement.

Jessica & Judith will outline the links between diet and disease, dietary behaviour in Wales and current policy that impacts on nutrition and health, to illustrate how important food is and how we need to embed a healthier food culture in Wales from production to consumption.

By encompassing a holistic approach to our food system we can ensure that health, social, environmental and ethical aspects are considered for the wellbeing of our future generations. Strategically placed dietitians have tackled public sector environments through developing standards and by influencing procurement processes. This presentation will cover the achievements to date and future challenges.

Liz Tucker, Food Industry Nutritional and Regulatory Claims Consultant

Presentation topic: Retail Opportunities for emerging Welsh manufacturers – from independents and specialist markets to mainstream 

Liz Tucker is an AfN Registered Nutritionist working as a food and nutrition industry advisor, employed to assess nutritional values and regulatory compliance and improve or develop healthier, ecologically sustainable products. She is a lecturer and adviser in labelling, nutrition and health claims regulations and works as a consultant for related organisations and associations. She has an extensive media career, writing for national publications and presenting on radio and television, is a publish author and a regular speaker at food shows and health conferences. Living on a small farm on the Welsh borders she also speaks and campaigns with experience on sustainable farming issues and food production.

She has published academic papers on Celiac Disease and qualifications include an MSc, BSc Hons, BA Hons and a Post-graduate advanced diploma in nutritional medicine.  

She is a Senior Associate of the Royal Society of Medicine and Welsh representative for the Association of Nutrition, member of Nutritionists in Industry, SENSE, Institute of Health Promotion and Education and Association of Health Writers.

Roz Sherman-Davies, MCIM Chartered, Market Analyst, Perspectif

Presentation: How to get a slice of the healthy consumer pie - 

Exploring some of the main consumer trends around health & nutrition, what some major brands are doing in response to changes in consumer attitudes & behaviours and what these trends could mean for your business.  

Since graduating in Cardiff with a degree in Catering Management, Roz has worked as a Marketing Consultant for more than 10 years, specialising in strategic marketing within the hospitality, tourism & leisure sectors. With experience across a wide variety of businesses, Roz brings a fresh look to the challenges being faced by businesses, enabling to look at things from a different angle. Her background in primary quantitative and qualitative research enables her to combine this information, unique to individual businesses with secondary research, including Mintel data, to develop useful and practical information.  With a mix of agency and in-house experience, she is able to see both sides of the coin and bring these practical business considerations into her analysis; presenting realistic development plans based on solid market evidence.

Since joining Perspectif, in addition to providing consultancy services to businesses across Wales and the UK she has developed a tool – “the Whiteboard” - for businesses to begin integrating and using market data within their strategic and tactical plans. Currently developing Perspectif’s Food & Drink 360 online portal, Roz is encouraging businesses to use consumer and market trends to inform successful business planning and development. 

Cathy Capelin, Kantar Worldpanel

Presentation: Tracking the nutritional content of Welsh shopping baskets

Cathy Capelin has been worked in food and drink research for 25+ years, with the last 12 years at Kantar Worldpanel. She now heads up the nutrition service, which tracks the nutritional content of shopping baskets, and works closely with both the food industry and public health agencies.

Joanna Walker, Food Sales & Marketing Consultant, Purple Basil Ltd

Joanna Walker is a food retail expert with experience gained from Buying, Product Development, Marketing as well as National Account Management at companies including Marks and Spencer, Sainsbury’s, Netto UK and a Bakery manufacturer. Jo has managed food categories worth over £400m in sales turnover, developed numerous category plans and award winning private label products and led marketing strategies and research plans aimed at delivering profitable growth.

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