WEDNESDAY 20 NOVEMBER, GALLERY ROOM 9

The global smart packaging market is set to grow to reach $52bn by 2025. In a world where technology can now be integrated into everything, digitally connected packaging is increasingly recognised as offering significant opportunities for food and drink brands. Whether it’s to improve brand image and recognition or ensure better supply chain quality and control. This session will explore the latest developments in connective packaging technologies and look at how brand owners are beginning to realise the potential of Near-Field communication (NFC), QR codes, barcode scan and Augmented Reality (AR).

12.15 - 12.35

Taking connected packaging to the next level: how can brands use smart technology and data analytics to create meaningful brand relationships and ensure better supply chain quality, control and transparency?

Speaker to be confirmed

12.35 - 12.55

Case study: Using AR to transform passive packaging into an interactive media channel

Martin Stahel, Sales Director, Zappar

12.55 - 13.15

What does successful connected experience design look like and how can you use it to increase consumer insight and engagement?

Martha Hodgson, Marketing and Design Insights Research Consultant, Cambridge Design Partnership

George Bostock, Mechanical Engineer and Sustainability Champion, Cambridge Design Partnership

13.15 - 13.35

How can smart packaging improve the 3 R’s: reduce, reuse and recycle?

Gillian Ewers, VP Marketing, PragmatIC

13.35 - 13.45  Questions and close of session

 

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