WEDNESDAY 20 NOVEMBER, GALLERY ROOM 9

This session explores how the growing trend for e-commerce is affecting packaging design. When consumers shop online, there are several critical touchpoints that impact on the overall product experience. Unboxing is one of these key moments of truth and offers brands a significant opportunity to enhance the customer experience by improving the way the package looks and performs. Speakers will address the specific challenges and opportunities this presents for food and drink companies and will explore how brands are responding to consumer demands for innovative stand-out pack design that simultaneously meets the sustainability agenda.

15.45 - 16.05

Rethinking pack design to meet the challenges and opportunities of e-commerce

Speaker to be confirmed

16.05 - 16.30

Focusing on packaging innovations to drive long term sustainability

Adam Harris, Head of Proposition Projects and Delivery, Gousto

16.30 - 16.55

The ‘moment of truth’ – packaging design that delivers the ‘wow’ factor and meets customer demands for greater sustainability

Aoife Chew, Associate Director, The Big Picture Agency

16.55 - 17.00

Questions and close of session

 

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