Food Matters Live 2020, 13-14 October, virtual event

Registration now open


Whilst there are a growing number of environmentally-conscious consumers shifting to a more sustainable diet, there is still an even greater percentage of the population that are not. This session explores how far mainstreaming sustainable diets can go in the current status quo. How is the flexitarian movement influencing consumers? How can we move beyond the early adopters to the non-adopters? And, how can manufacturers and retailers support engagement across all demographics?

Chair: Amirah Ashouri, Associate Director – Client Engagement, MMR Research

10.30 - 11.00

Examining what industry is doing to help motivate dietary shift

Mark Driscoll, Director, Tasting the Future

download presentation

11.00 - 11.30

Exploring how eco conscious food trends, like the flexitarian movement, are influencing consumers’ decision making

Caroline Withers, Director, Cubo Innovation

download presentation

11.30 - 12.00

Panel discussion: how do we galvanise non-adopters to consciously move towards a sustainable diet?

Roger Roberts, Corporate Outreach Manager, Veganuary

Christian J Reynolds, Senior Lecturer, City University, London

Caroline Withers, Director, Cubo Innovation


Back to mainstreaming sustainable diets