TUESDAY 19 NOVEMBER, GALLERY ROOM 10
As analysts forecast that global adspend on influencer marketing could reach $10bn by 2022, this session will explore the latest creative social thinking and strategic influencer marketing solutions that food and drink brands can use to excite and engage consumers and drive commercial success.
Chair: James Read, Founder, Giant Peach
|12.15 - 12.40||
Influencer marketing: how to create an experience around your brand
Ben Ebbrell, Co-founder and chef, SORTEDfood
|12.40 - 13.10||
Case study: using your social community to drive in store sales and guide NPD
Mark Stangroom, Commercial Director, Beanies the Flavour Co.
Laurra Davis, Creative Director, Brilliant Agency
|13.10 - 13.35||
Creating social-media-mindful food: and why visual (video) social content is essential
Megan Bullock, Digital Marketing Manager, Giant Peach
|13.35 - 13.45|| Q&A and close of session