Food Matters Live 2020, 13-14 October, virtual event

TUESDAY 19 NOVEMBER, GALLERY ROOM 10

As analysts forecast that global adspend on influencer marketing could reach $10bn by 2022, this session will explore the latest creative social thinking and strategic influencer marketing solutions that food and drink brands can use to excite and engage consumers and drive commercial success. 

Chair:  James Read, Founder, Giant Peach  

12.15 - 12.40

Influencer marketing: how to create an experience around your brand

Ben Ebbrell, Co-founder and chef, SORTEDfood

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12.40 - 13.10

Case study: using your social community to drive in store sales and guide NPD

Mark Stangroom, Commercial Director, Beanies the Flavour Co.

Laurra Davis, Creative Director, Brilliant Agency

13.10 - 13.35

Creating social-media-mindful food: and why visual (video) social content is essential

Megan Bullock, Digital Marketing Manager, Giant Peach

13.35 - 13.45  Q&A and close of session

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