TUESDAY 19 NOVEMBER, MATCH LOUNGE
13:15 - 14:00
Hosted by: Joanna Dodd, Managing Director, Rochester PR Group
PR and marketing specialists, Rochester PR on how to PR food brands:
Rochester PR will use their extensive food and drink experience with the likes of Nando’s, Guylian and Lavazza to explain everything from why successful PR campaigns for food and drink brands require up to date knowledge of trends and media consumption habits to deliver meaningful connections that drive results, through to how to be creative with smaller budgets as well as creating long term, sustained campaigns (Rochester is still delivering value to Guylian 20+ years on).
About the host:
Joanna Dodd, as Managing Director of Rochester PR Group now focusses on market entry clients, and has worked with food and drink brands for her entire career, so has very broad client experience. Her can-do attitude and energy is at the core of the company’s culture, and combines an ability to see round potential problems to propose creative solutions, while having the ability to deal with senior clients on high-level strategic, corporate and reputation matters.