WEDNESDAY 20 NOVEMBER, GALLERY ROOM 10
As consumers across all demographics continue to become increasingly healthy and environmentally conscious, where are the new opportunities for brands and how can food companies use data analytics to better understand customers?
Chair: Nick Carroll, Associate Retail Director, Mintel
|10.30 - 10.50||
Getting to know you: how brands and retailers are using data, AI and machine learning to better understand consumers and create more personal experiences and services
Nick Carroll, Associate Retail Director, Mintel
|10.50 - 11.20||
Case study: Lucozade Sport on how changing attitudes towards fitness, wellness and sport are impacting on brands
Helen Passard, Head of Insight, Lucozade Ribena Suntory
Chris Molloy, Co-founder & Board Director, Brand Potential
|11.20 - 11.40||
Tracking trends and patterns to stay one step ahead of your consumers: Baby boomers, Millennials, Gen Zers and iGens – how relevant are they and who will have the most influence for your food/drink business?
Irine Gujabidze, Head of Marketing, ONO Agency
|11.40 - 12.00||
Case study: E.Mission - helping restaurant customers to reduce their personal carbon footprint
James Bagshaw, Co-Founder, E.Mission