Food Matters Live 2020, 13-14 October, virtual event

Registration now open


‘Eat Them to Defeat Them’ ITV and Veg Power’s campaign to get kids to eat more veg became the largest public health campaign outside of government. This session considers what makes a good public health campaign. How can social media and influencers be harnessed to spread the right message to inspire improved nutrition and healthy eating?

Chair:  Jo Ralling, Head of Communications, The Food Foundation

16.00 - 16.30

Veg Power – getting kids excited about vegetables! Results from the impact assessment

Dan Parker, Chief Marketing Officer, Veg Power

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16.30 - 17.00

Panel discussion - What works? How can campaigns build momentum to ensure success and wide scale change?

Malcolm Clark, Policy Manager, Cancer Prevention Department, Cancer Research UK

Jenny Rosborough, Head of Nutrition, Jamie Oliver Ltd

Dan Parker, Chief Marketing Officer, Veg Power


Back to reducing obesity in practice