WEDNESDAY 20 NOVEMBER, GALLERY ROOM 9

Consumers want both greater transparency and more sustainable options from the brands they choose to align with. These values-driven consumers are seeking out brands that demonstrate a responsibility to take care of the planet and the health and wellbeing of its people. This session will explore how food and drinks manufacturers are developing new and creative ways to demonstrate brand purpose and values through innovative packaging design and clearer values-based messaging.

Chair:  Dr Sarah Jenkins, Director, Magenta Research

14.00 - 14.25

Exploring the impact of consumer values on creative packaging design

Dr Sarah Jenkins, Director, Magenta Research

14.25 - 14.50

Case study: Goupie Chocolate – delivering on wellbeing and sustainability

Grace Simpson, Brand Manager, Goupie

14.50 - 15.15

Rethinking pack design to meet consumer demands for sustainability and wellness

Martin Bunce, Founder and Principal Director, Tin Horse Design

15.15 - 15.30

Q&A and close of session

 

Back to Packaging Futures: sustainability and global wellbeing