Food Matters Live 2020, 13-14 October, Convention Centre, O2 InterContinental

THURSDAY 22ND NOVEMBER, GALLERY ROOM 8

Food Matters Live 2018

 

The success of packaging design is inextricably linked to its ability influence consumer buying behaviour and ultimately sell a product. As brands seek to better understand these consumer perceptions and influences, there is increasing interest in how neuroscience principles can successfully be applied to packaging design. In this session, expert speakers will examine today’s food packaging landscape, exploring the multisensory features of packaging and looking at how brands can stand out both on the supermarket shelf and online.

Chair: Chris Peach, Head of Packaging & Design, Walnut Unlimited

11.00 - 11.30

“Pack architecture” - understanding and mapping the food packaging landscape

Dr Janet Shipton, Packaging Lead, Linney Packaging

Kate Oliver, Consumer and Retail Trends Analyst, Linney Insights

11.30 - 11.55

Multi-sensory features of packaging and influence on consumer perceptions of appeal and value

Pauline Foster, Managing Director, Foster and Brown Research Limited

download presentation

11.55 - 12.20

B-BAM – Beyond Bricks and Mortar: breaking the rules of design
as consumers switch to buying online

Martin Bunce, Principal Consultant & Director, Tin Horse

12.20 - 12.30

Q&A and close of session

 

Back to packaging: healthier by design

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