Economist Tim Harford explores why we seem to place our trust so casually in large organisations, and why outrage can erupt so suddenly, even when, to insiders, it seems that nothing much has changed. Drawing on the latest research in behavioural economics and psychology - and examples from Oxfam to Volkswagen to Starbucks to Cambridge Analytica - Harford explains the sudden growth of outrage, and outlines how organisations in the food industry can take steps to avoid stepping into the firestorm.

Host: Timandra Harkness, Presenter, BBC Radio 4 Future Proofing series


13.15 - 14.15

Tim Harford, World-renowned behavioural economist, an award-winning Financial Times columnist and BBC broadcaster  


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