The free-from food sector is driven by those with medical needs and supported by those who choose to buy free-from, so what’s motivating the ‘lifestyler’ and how key are they for steering choice and availability? How important is the ethical outlook of the typical free-from consumer? Should free-from manufacturers be more aware of issues like sustainable packaging, the rise of veganism, and efficacy of ingredients?

Chair: Mark Cowan, Co-Founder, Happen UK

10.30 - 10.50

From niche to standard, what’s driving the change in dietary alternatives?

Mark Cowan, Co-Founder, Happen UK

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10.50 - 11.10

Is Soylent Green the next big thing?       

Marcelo Bravo, Chief Executive Officer, Oxford Pharmascience Ltd.

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11.10 - 11.30

Branding built around change

Sara Trechman, CEO & Founder, Well & Truly

11.30 - 11.50

From niche to mainstream: as consumer preferences shift from medical needs to lifestyle choices, how do brands evolve to meet these changes?

Arun Prabhu, Global Brand Director, Arla Foods

11.50 - 12.00

Question and answer session


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