TUESDAY 20TH NOVEMBER, GALLERY ROOM 7
The free-from food sector is driven by those with medical needs and supported by those who choose to buy free-from, so what’s motivating the ‘lifestyler’ and how key are they for steering choice and availability? How important is the ethical outlook of the typical free-from consumer? Should free-from manufacturers be more aware of issues like sustainable packaging, the rise of veganism, and efficacy of ingredients?
Chair: Mark Cowan, Co-Founder, Happen UK
|10.30 - 10.50||
From niche to standard, what’s driving the change in dietary alternatives?
Mark Cowan, Co-Founder, Happen UK
|10.50 - 11.10||
Is Soylent Green the next big thing?
Marcelo Bravo, Chief Executive Officer, Oxford Pharmascience Ltd.
|11.10 - 11.30||
Branding built around change
Sara Trechman, CEO & Founder, Well & Truly
|11.30 - 11.50||
From niche to mainstream: as consumer preferences shift from medical needs to lifestyle choices, how do brands evolve to meet these changes?
Arun Prabhu, Global Brand Director, Arla Foods
|11.50 - 12.00||
Question and answer session