WEDNESDAY 21ST NOVEMBER, GALLERY ROOM 8

Earlier this year, Public Health England set out steps to cut people’s excessive calorie intake as part of the government’s strategy to cut childhood and adult obesity. This session will explore how packaging design can act as agent for change in promoting and influencing healthier food choices.

Chair:  Susannah Croucher, Research Director, MMR Research Worldwide

12.45 - 13.05

Understanding what consumers look for on pack when trying to make healthy, convenient choices

Susannah Croucher, Research Director, MMR Research Worldwide

download presentation

13.05 - 13.35

Packaging Happiness - the Lovechock story

Franziska Rosario, Chief Happiness Director, Lovechock

Steve Osborne, Managing Director, Osborne Pike

13.35 - 14.05

Redefining what is meant by ‘health’ – challenging traditional
attitudes and changing semiotics of health in packaging design

Jessica Tofi, Account Director, brandMe

14.05 - 14.15

Q&A and close of session

 

Back to packaging: healthier by design

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