Hosted by: Chris Whittaker, Former Waitrose Buyer and Listings Consultant, CW Consultancy

  • what grocery buyers are looking for
  • how to approach a buyer and secure a meeting
  • what to take into your pitch to a grocery buyer

About the host:
Chris Whittaker runs CW Consultancy, where he works with entrepreneurs and brand owners to develop their commercial strategy and prepare their pitches for major retailers. Previously, Chris spent almost a decade working for Waitrose, during which time he has been a buyer for dairy, milk alternatives, chilled juice, superfoods and canned goods.


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