Earlier this year, Public Health England set a challenge to the food industry to reduce calories in products consumed by families by 20% by 2024. In addressing this challenge, brands need to reformulate both their recipe and their purpose as the brand story, values and ethos become equally important to consumers. Smart, mindful shoppers are doing their research, seeking out brands that are transparent and honest with a social and environmental conscience.

Chair: Will Grimwade, Associate Analyst, GlobalData

11.00 - 11.20

Latest trends and insights: The rise of mindfulness and transparency in consumer choices

Will Grimwade, Associate Analyst, GlobalData

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11.20 - 11.40

Case study: reducing sugar or calories without reducing your brand loyalty

Helen Pomphrey, Head of Marketing, Cawston Press

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11.40 - 12.00

The importance of your brand story and social media in
creating meaningful connections with consumers

Annabel Karmel MBE, Founder, Karmel Foods Limited

12.00 - 12.30

Case study: Weed and Wonderful 

Dr Craig Rose, Founder, Seaweed & Co. and Weed & Wonderful

Derek Johnston (DJ), Founder, Family & Friends

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