TUESDAY 20TH NOVEMBER, GALLERY ROOM 9

Earlier this year, Public Health England set a challenge to the food industry to reduce calories in products consumed by families by 20% by 2024. In addressing this challenge, brands need to reformulate both their recipe and their purpose as the brand story, values and ethos become equally important to consumers. Smart, mindful shoppers are doing their research, seeking out brands that are transparent and honest with a social and environmental conscience.

Chair: Will Grimwade, Associate Analyst, GlobalData

11.00 - 11.20

Latest trends and insights: The rise of mindfulness and transparency in consumer choices

Will Grimwade, Associate Analyst, GlobalData

download presentation

11.20 - 11.40

Case study: reducing sugar or calories without reducing your brand loyalty

Helen Pomphrey, Head of Marketing, Cawston Press

download presentation

11.40 - 12.00

The importance of your brand story and social media in
creating meaningful connections with consumers

Annabel Karmel MBE, Founder, Karmel Foods Limited

12.00 - 12.30

Case study: Weed and Wonderful 

Dr Craig Rose, Founder, Seaweed & Co. and Weed & Wonderful

Derek Johnston (DJ), Founder, Family & Friends

download presentation

 

Back to marketing matters

Sign up to Table Talk - the Food Matters Live weekly newsletter

Receive the latest news, views and insight from the world of food, health and nutrition. 


How would you like to be involved?