THURSDAY 22ND NOVEMBER, GALLERY ROOM 5

Cancer Research’s campaign earlier this year stirred heated debate from critics and supporters. Some claim it to be creating a stigma around obesity. What role can media and advertising play in increasing awareness and educating the wider population about the risks of obesity, and how far is too far?         

Chair: David Evans, Director, The Campaign Company

12.30 - 13.00

Lessons learned: measuring the success of Cancer Research’s
Obesity Campaign

Malcolm Clark, Cancer Prevention Department, Cancer Research UK

13.00 - 13.30

Evaluating successful wide scale social marketing campaigns raising public awareness

Gary Wootten, Founder and Managing Director, Hitch

Alex Bone, Strategy and Planning, Hitch

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13.30 - 14.00

Panel discussion: what role should the media and advertising play
in raising awareness in obesity prevention and reduction?

Gary Wootten, Founder and Managing Director, Hitch

Alex Bone, Strategy and Planning, Hitch

Malcolm Clark, Cancer Prevention Department, Cancer Research UK

 

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