TUESDAY 20TH NOVEMBER, MATCH LOUNGE
Hosted by: Emily Foster, Founder, Glowing Potential
Suitable for food brands of any size, join Emily as she explores EU nutrition and health claims on-pack and in your marketing initiatives. This lively and interactive session will cover the following areas:
- The basics of EU nutrition and health claims: what exactly are they and how do you make them?
- Just because you can, doesn’t mean you should. Three key questions you must answer before making a claim for your product.
- How to ethically and innovatively weave your claims into your marketing initiatives.
- Resources and novel examples of products using nutrition and health claims.
About the host:
Emily Foster is a Canadian and UK registered dietitian with a unique background, having worked for retailers and food start-ups in both nutrition and marketing roles. She is enthusiastic in her approach to demystify the science of nutrition and shares her food know-how through her company, Glowing Potential.
Working with start-ups to multi-national wellness brands, such as Weight Watchers, Emily prides herself on making science-based nutrition campaigns engaging for both consumers and brands alike. Join the conversation on Twitter @GlowPotential or find out more at www.glowingpotential.com.