THURSDAY 22ND NOVEMBER, GALLERY ROOM 8
The first interaction that consumers have with a brand is through the product packaging. As consumers become increasingly discerning about authenticity and transparency of ingredients as well as the ethical and environmental credentials of the brands they choose, finding creative and engaging ways to convey brand purpose and philosophy through packaging design is now a top priority. In this session, expert speakers will discuss how brand packaging can help build trust and gain consumer loyalty, exploring what packaging looks like for the health and environmentally conscious consumer.
Chair: Dr Sarah Jenkins, Director, Magenta Research
|12.45 - 13.15||
We DO judge a book by its cover, so what does your packaging say about you?
Dr Sarah Jenkins, Director, Magenta Research
|13.15 - 13.35||
Sustainability as a foundation for innovation and value creation
Mike Webster, Director of 3D Structure, 1HQ Brand Agency
|13.35 - 14.05||
Panel: what does packaging look like for the health and environmentally conscious consumer?
Andrew Walker, Founder, TEA REX
Paul Brown, Founder, BOL Foods
Pete Hemingway, Community Manager, Sustainable Restaurant Association (SRA)
|14.05 - 14.15||
Questions and close of session