From the millennials love for healthy food on the go, to the baby boomers penchant for supplements and premium products, this session will explore the trends influencing the different demographic groups, how these translate to purchasing decisions and how the food retail industry and brands are responding.

 Chair:  Valentins Kirillovs, Research & Insights Director, MCA Insight

13.00 - 13.30

Millennials and Generation Z: championing the healthier Food on the Go lifestyle

Ted Utoft, Senior Qualitative Business Director, PRS In-Vivo

William Reeve, Senior Research Director, Global, PRS In-Vivo

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13.30 - 14.00

Generation X: exploring consumer demand for plant based diets, functional foods and nutraceuticals       

Amirah Ashouri, Research Manager, MMR Research

14.00 - 14.30

Question and answer


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