Safia Qureshi, Founder & CEO, CupClub

Over 14 million disposable cups are being used in the UK on a daily basis, with a measly 1% being successfully recycled. CupClub is designed with a circular economy in mind, to eliminate single use packaging and replace it with higher value products that are more interactive and fun; allowing people the convenience of takeaway without throwaway.

CupClub is the winner of the Ellen MacArthur Foundation’s New Plastics Economy Innovation Prize.


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