Public Health England set out industry’s call to action earlier this year, with its calorie reduction programme. This session explores consumer readiness for the programme and its challenge to industry. Whilst ‘voluntary’, we consider the retailers expectations on manufacturers.

Chair: Caroline Cerny, Alliance Lead, UK Health Forum

10.30 - 11.00

Reviewing progress of the calorie reduction programme guidelines

Victoria Targett, Team Leader – Sugar/ Calorie Reduction, Public Health England

11.00 - 11.20

Understanding consumer attitudes towards an industry-led calorie reduction programme

Cathy Capelin, Strategic Insight Director, Kantar World Panel UK

11.20 - 11.40

Exploring industry’s response to reformulation programmes      

Kate Halliwell, Head of UK Diet and Health Policy, Food and Drink Federation

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11.40 - 12.00

Sugar reduction programme: progress and impact so far

Professor Jack Winkler, Emeritus Professor of Nutrition Policy, London Metropolitan University


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