TUESDAY 20TH NOVEMBER, GALLERY ROOM 7

Brand trust is crucial in building a successful free-from brand – so how do you engage with your customers and inspire loyalty? How do you show them you value them? And to what lengths do you go to keep free-from consumers from health-food enthusiasts to food allergics repurchasing?

Chair: Christine Colbert, Managing Director, House

14.30 - 14.50

Consumer insight, attributes and attitudes are key to free-from success.

Christine Colbert, Managing Director, House

Lisa Tomlinson, Consumer Brand Planner, House

14.50 - 15.10

Case study: Sue’s Gluten Free Kitchen 

Dave Fleming, Owner, The Gluten Free Kitchen

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15.10 - 15.30

An insider's view: how to keep free-from sexy and bridge the gap between consumers

Karen Woodford, Managing Director, Safer Eating

Rory Mason, Marketing Director, Safer Eating

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15.30 - 16.00

Panel

Led by: Theadora Alexander, Co-Founder, Young Foodies

With: Ed Williams, Managing Director, Candy Kittens

        Pippa Murray, Founder, Pip & Nut

        Sara Trechman, CEO & Founder, Well & Truly

 

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