This session will explore how ‘niche’ health and wellbeing brands are increasing their mass market appeal by focusing on brand purpose, messaging and pack design that favours an accessible, inclusive approach. With consumers’ appetite for health and fitness brands higher than ever before, there is a real opportunity for these brands to tap into the wellness trend and grow their market share.

Chair: Andrew Walker, Founder, TEA REX

15.00 - 15.20

Focusing on your brand purpose and messaging to create wider audience appeal

Andrew Walker, Founder, TEA REX


15.20 - 15.40

Promoting healthy convenience 

Simon Gore, Group Creative Managing Director, Sun Branding Solutions

download presentation

15.40 - 16.20

Panel: the growth of the non-alcoholic drinks market

Adam Vanni, Co-founder and director, Jarr Kombucha

Shilen Patel, Chief Executive, Distill Ventures

Julia Kessler, Co-Founder, NIX&KIX

16.20 - 16.30

Q&A and close of session


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