Consumers expectations are increasingly high with many actively seeking out experiences, especially millennials and generation Z. Those brands creating dynamic and innovative packaging solutions that set out to enhance customer relationships and deliver that customer experience will stand out from the crowd. This session will explore some case study examples that demonstrate the crucial role packaging design plays in influencing consumer decision-making.

Chair: Chris White, CEO, This Way Up

14.30 - 15.00

Case study – Creative packaging design for an inter-generational audience

Alison Saunders, Co-founder, Two Birds Cereals

Chris White, CEO, This Way Up

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15.00 - 15.30

Case study - Mars: What does consumer experience mean and why does it matter? 

Richard Walzer, Head of Design, EMEA, Mars Confectionery

Pete Booth, Principal Director, Tin Horse


Back to packaging: healthier by design

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