THURSDAY 22ND NOVEMBER, GALLERY ROOM 8
Consumers expectations are increasingly high with many actively seeking out experiences, especially millennials and generation Z. Those brands creating dynamic and innovative packaging solutions that set out to enhance customer relationships and deliver that customer experience will stand out from the crowd. This session will explore some case study examples that demonstrate the crucial role packaging design plays in influencing consumer decision-making.
Chair: Chris White, CEO, This Way Up
|14.30 - 15.00||
Case study – Creative packaging design for an inter-generational audience
Alison Saunders, Co-founder, Two Birds Cereals
Chris White, CEO, This Way Up
|15.00 - 15.30||
Case study - Mars: What does consumer experience mean and why does it matter?
Richard Walzer, Head of Design, EMEA, Mars Confectionery
Pete Booth, Principal Director, Tin Horse